Introducing Instagram’s Visual Refresh

Today, we’re bringing brand-new power and function to our colors, typeface, logo and also various other brand name components with a freshened aesthetic identification. Our new system is made to welcome continued development to help us produce extra immersive and inclusive experiences for our area.

The slope is reimagined with vibrant colors to make it feel illuminated as well as alive, and to signify moments of discovery.
Our brand-new font, Instagram Sans, is designed with our heritage in mind as well as includes several international scripts.
Our brand-new format as well as style system is content-forward and also celebrates creativity, simplicity and also self-expression.

Illuminating our slope

Our dynamic gradient was reimagined utilizing an ingenious 3D modeling process to make it really feel brightened and to life. The Instagram gradient, comprised of our brand shades, is the structure of our total shade system.

With lighting, the gradient signals moments of exploration in our advertising and marketing, logo as well as even in-app as seen in Develop mode, stickers as well as Instagram Tale rings. We’re delighted to bring life to the Instagram experience via the energy of our reimagined gradient.

Presenting our new font: Instagram Sans

Instagram Sans is motivated by the design components our area sees everyday– our logo design and also wordmark. From billboards to web sites, our new typeface highlights our distinct identification.

Throughout surfaces, from our advertising projects to our websites, Instagram Sans aids us display a distinctive identification.

Instagram Sans is additionally a brand-new way for our international community to share themselves on Instagram in position like Stories and also Reels. While developing this brand-new typeface, our goal was to make Instagram Sans worldwide obtainable. We partnered with language professionals all over the world to adapt the font to worldwide scripts consisting of Arabic, Thai and also Japanese. We intend to sustain all of our makers and also community members who push society onward to express themselves totally in any kind of language they select.

Placing content first

Our new design system places content at the facility, with a focus on simplicity as well as self-expression. The brand-new advertising layouts for Instagram display full-screen imagery, reference the in-app experience and also celebrate the imagination we see from our neighborhood everyday.